If you have not had the wonderful blessing of seeing the new batch of “Just for Men” commercials, I pity you. There are 2, one titled “daddy’s girls” the other is “graduation” (I think).
They are perhaps the most insipid commercials ever made, or at least, near perfect examples of really bad advertising.
“Graduation” begins with a fine young man announcing to his parents that he has been accepted to college. Mom and dad are excited but concerned about the expense, maybe dad should “go for that new job”. But alas, dad has grey hair. Will he have the nerve to take the big chance and color his hair? YES, and, son graduates with top honors, all because dad has thick rich BLACK hair. It ends with “dad, I love you.” wow.
“Daddy’s girls” opens with 2 precious girls approaching dad tentatively, and then offering up Just for Men. Dad accepts then finds the perfect woman and voila, happy family. Not sure what happened to mom number 1.
I would love to see an ad for “Just for Women” that shows mom getting breast enhancement, then getting that big raise at work, thanks to her new breast, and then daughter at graduation thanking mom for showing her how to achiever her dreams.
What stuns me even more, is that some ad agency got away with pitching these spots, and then, Just for Men actually thought they were good. I know the target audience for J4M is most likely vain, insecure men, but are they really that gullible? I have no problem with hair dye for either sex, but to make the connection of happiness and hair color? So sad.
So, Just 4 Men, if you are reading this, lighten up, be funny, don’t take yourselves so seriously, it’s hair dye.